Women Together Inspiring Entrepreneurial Success

Women Together Inspiring Entrepreneurial Success (Women TIES)is successfully creating a regional marketplace for women entrepreneurs in Central New York. Women TIES is dedicated to promoting, educating and inspiring women entrepreneurs not only in CNY but nationwide. Women TIES provides a vehicle for the exchange of success strategies through a quarterly publication, weekly emails, seminars, luncheons and online directory.

Monday, October 03, 2005

Success Habits for Women Entrepreneurs Part II

In the September 26th blog, we mentioned half of the habits we use to be succesful in business. Here are a few more habits you might want to consider implementing to make your business more successful.

Learn and Love PR

Women entrepreneurs should understand PR, practice it, and be creative with it in order to be more successful in business. There's a knack to getting publicity and mostly it involves taking what you are trying to promote and becoming creative with the information to make it interesting to the media's readers, viewers, and listeners.

If you don't know much about PR, take the time to learn about it. There are great books on the subject and great educational programs as well.

Learn how to write a press release. Make sure you have a professional headshot. Get use to sending press releases and your headshots in regularly. You'll notice the top advertising agencies in your area always have their news listed in the business section. Follow their lead.

Remember the media is looking for news 24 hours a day, 7 days a week, 365 days a year. Look at sending in your news from different story angles and pitch these angles to the media for a better chance of coverage.

Excell at Customer Service

Be an excellent customer service provider. Make sure your customers know they are important to you and prove it to them every time they ask you to do something for them.

You can't put a value on the importance of customer service and how it brings clients back to you time and again or how their referrals will help your business. Make sure your clients understand how important they are to you. Deliver what you promise and go beyond the call of duty if you can.

Surround Yourself with Business Advisors

Consider creating an advisory board of accomplished business professionals to help you lead your company in the right direction. Choose advisors who are:

* diversified in experience and talents
* believe in your company's mission statement
* know the business community well.

Be respectful of what you ask them to do for you, promote them, and their businesses as much as possible, and help them in return.

Here are a few more women entrepreneurs we think you should check out:

Barbara Molvar, owner of DeRegis-Walser Monuments, has been creating a buzz in the monument business. Her personal touch and knack for working with her clients to memorialize their loved ones has helped her to grow this business which began in 1897. For more information on Molvar's business, visit their website at www.dwmonuments.com.

The holidays are approaching and if you are interested in shopping online while having a percentage of your purchase amount donated to a museum, park, zoo, aquarium, nature center or related organization of your choice, check out www.shopformuseums.com. Karen Birsner McMahon, President and CEO, has created relationships with over 200 national retailers and 300 musuem partners to develop this fascinating new business.


2 Comments:

  • At 10:29 PM, Blogger Erin Nowak, Designer and Illustrator said…

    Another place where I can get lots of WomenTIES' useful tips and tricks for my woman-owned business. Your blog is a neat resource Tracy. And the color...well, it's just perfect!

     
  • At 9:52 PM, Blogger WomenTIES said…

    Thanks for your comments! I appreciate them. Check out my latest blog note. It might be of interest to you. Especially if you scroll down to the bottom of the entry.

     

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